Strategic Go-to-Market Consulting for Uklon

Uklon, Ukraine’s leading ride-hailing app and the largest local competitor to Uber, approached Oium for assistance in expanding their services to Kenya and supporting their fundraising efforts. Leveraging Oium’s extensive network in Kenya and deep expertise in the ride-hailing industry, Uklon successfully developed a comprehensive fundraising and expansion strategy. The project covered a wide range of critical areas, including marketing strategy, driver acquisition, legal setup, product modifications, and team formation and structure.